How sales channel data helps your incentive campaigns

"Data is the New Oil". This phrase, uttered by the mathematician Clive Humby, illustrates that best practices for obtaining and working with data collection have become indispensable in pursuing significant results for the industry and its sales channels.

After all, the accuracy of collected data holds immense weight in the decision-making process that must be undertaken.

Such inputs are even more valuable in incentive campaigns. This process, aimed at motivating partners, only achieves excellence and success through the collection, sharing, and use of precise data.

In this article, we will delve deeper into this topic, demonstrating how manufacturers can intelligently and automatically gather information from their sales channels with the help of Implanta solutions.

Follow along to learn how to elevate your company's Incentive Marketing to the next level!

 

The difficulty in evaluating incentive campaigns for sales channels is a serious problem.

Incentive marketing programs are widely used by manufacturers engaging in indirect sales who wish to encourage distributors' salespeople to recommend their products.

Beyond the industrial sector, this approach is also employed by companies across various segments.

According to research from the Promotional Marketing Association (AMPRO), 96% of organizations consider incentive campaigns important.

Additionally, incentive marketing is a business strategy for 68% of Brazilian companies.

To ensure fair rewards in these campaigns, the marketing sector needs to work with accurate data on sales made by distributors, enabling precise assessment of results.

However, visibility into this data isn't always clear, and using incorrect or outdated information can lead to unnecessary frustration and strain with distributor sales teams.

In this context, sharing Sell Out data from distribution channels is crucial for manufacturers. We will explain ahead how this process can be automated through technological resources.

 

Sharing sales channel data: advantages for the entire supply chain

In addition to providing powerful insights for manufacturers, sharing Sell Out data is beneficial for distributors themselves.

Used as a source for incentive campaigns, this sharing also serves as a basis for manufacturers to offer appropriate and competitive pricing. It ensures products are available in desired quantities and assortments, delivered on time, thereby enhancing sales performance and margins.

However, it's worth noting that this entire process doesn't have to be a complicated task for industry teams, distributors, retailers, or the marketing firms hired to run campaigns, for example.  

With the assistance of technology, it's possible to collect and process data efficiently, eliminating the need for supply chain agents to invest extensive time or human resources in manual tasks.

Moreover, technological resources also improve communication among all parties involved, optimizing operations, minimizing waste, contributing to increased sales, and providing deeper insights into consumer profiles.

 

Assessment of incentive campaigns: an essential process for continuous improvement of results

There's no point in developing an incentive campaign if we don't evaluate the results achieved through its implementation.

This measurement is essential for adjusting future projects, ensuring even better outcomes.

It's also important to note that, often, unforeseen events such as market changes can occur during a project's progress.

When this happens, the planned results from incentive campaigns aren't always achieved as initially expected.

This example underscores the importance of studying and evaluating results to adapt strategies throughout loyalty campaigns.

Manufacturers should work with daily Sell Out data from their sales channels to perform these tasks accurately.

We understand that managing information from incentive or loyalty campaigns manually can be extremely challenging.

Next, we'll delve into how Implanta can assist in developing these campaigns through data collection from your sales channels.

 

Harness technology to your advantage

In the market, there are several Relationship Marketing tools available from excellent suppliers. One such partner is Omnion, which facilitates the development of incentive campaigns by organizing information and generating comprehensive reports with daily, real-time data obtained from sales channels.

Implanta's Distribution Visibility solutions are crucial components for ensuring the success of these incentive projects.

Implanta's data collection and processing solution stands out from all others due to its powerful data handling capabilities. It provides the industry with greater agility in analyzing various information, including insights crucial for strategic decision-making.

By automatically collecting and processing Sell Out data daily directly from distributors' ERPs, Implanta's solutions provide strategic input for incentive campaigns with 99.8% accuracy, making them vital for supporting incentive marketing campaigns.

Embrace digital transformation wisely in your incentive campaigns. No company should overlook this important factor.

If you're seeking an ideal partner, contact Implanta now. Benefit from solutions installed 100% remotely and with surprisingly agile implementation.