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Having accurate market information is crucial for industries to develop a strategic plan that aligns with reality and achieves the best results.
However, to ensure this scenario goes beyond theory, companies need to invest in data intelligence applied to trade marketing through precise solutions that provide support for their business strategies.
Regarding manufacturers engaged in indirect sales, it's important to remember that effective data intelligence is not achieved merely by collecting information from sales channels.
After all, it involves a large volume of data that, beyond collection, needs to be organized to provide insights that contribute to the continuous improvement of institutional performance.
In this article, we will explain more about data intelligence, highlighting the benefits of managing information wisely. At the end, we will show how IT implementation can be very useful in this process. Stay tuned!
Data Intelligence: What Is It?
Data intelligence can be defined as a set of processes capable of extracting, organizing, and analyzing a large volume of data, thereby generating insights for decision-making.
However, data intelligence requires the support of technological solutions equipped with Artificial Intelligence, such as those developed by Implanta, for example.
It's worth noting that data intelligence is a highly valuable strategic tool for industries, as it enables agile, well-founded decisions and allows for continuous adaptation to market changes.
Moreover, as a company masters data intelligence, the positive impact on results grows.
After all, information becomes qualified and used effectively and flexibly.
Benefits of Data Intelligence for Industry
When different areas of the industry analyze information independently, they engage in outdated and disjointed demand planning.
Data intelligence, in turn, can resolve this situation by allowing all departments to understand the overall impact of their strategies on the business.
Data intelligence fosters better relationships among all partners in the supply chain.
The industry can perform optimized demand planning based on accurate sell-out and inventory data through this resource.
Furthermore, when manufacturers engaged in indirect sales have access to sell-out data from their sales channels, they can proactively manage campaigns, review pricing, and optimize their logistics.
In addition to these examples, Implanta's data intelligence solutions can address various issues affecting the industry’s business:
Incorrect Inventory Data
The solutions provided by Implanta automatically and daily collect the inventory position of industry products in sales channels with 99.8% accuracy.
Through data intelligence, these solutions are able to eliminate the use of spreadsheets to obtain inventory data, which are responsible for potential information errors and friction with sales channels.
Expired Products in Sales Channels
Implanta's solutions provide the necessary data intelligence! This allows the industry to reduce the number of expired products in sales channels, thereby cutting costs associated with losses and returns.
Lack of Assortment in Sales Channels
The data intelligence provided by Implanta’s solutions helps industries transform salespeople into true consultants. They can guide buyers to place orders that ensure optimized inventory, improve cash flow, and increase product assortment.
Stockouts
Implanta’s solutions can reduce stockouts in sales channels by up to 80%. They provide data intelligence to monitor daily inventory levels of your products at the distributor or sales channel.
The industry should avoid the mistake of neglecting data intelligence, as all these aspects demonstrate. It is highly beneficial to have means to obtain precise information with agility and efficiency.
Monitor Your Production and Consumption with Implanta IT Solutions
As we’ve seen so far, Implanta’s solutions are ideal for leveraging data intelligence in favor of the industry.
For example, the Demand Forecast tool is capable of analyzing a large volume of information. It is an essential tool for accurately managing demand forecasting.
It helps organizations avoid production waste and reduces errors in logistics.
The major benefit of this solution is the use of artificial intelligence equipped with neural network algorithms. It analyzes variables swiftly and securely to predict the consumption of a product in a specific region during a particular time of year.
On the other hand, the Distribution Visibility solutions stand out for their powerful data processing capabilities. They provide the industry with the necessary data to make strategic decisions.
With 99.8% accuracy, it automatically and directly collects and processes data from the distributors’ ERP systems.
An industry can only strengthen its competitiveness if it understands that data intelligence has immeasurable value for formulating strategies aimed at increasing market share.
To keep your industry more connected with technological advancements, contact us now. We want to help your business evolve consistently and remarkably!
